Everyone is #Pinning these days. By everyone I mean women. According to Google, women make up 82% of it’s daily visits. Talking to people over the last few weeks I’ve come to the following consensus: Pinterest is a cult, those already pinning are super active and engaged in the site. Then there is the lay person not on the kool-aid, who either hasn’t heard of it (where have you been?) or perceives Pinterest as a cesspool for wedding ideas and interior decor.
The gender divide was a bit confusing for me at first given that men are thought to be more responsive to visuals. Thinking back to the amount of pointless garbage in the form of pictures that girls (not all) post on Facebook, the light finally came to me.
The only thing I can come up with to explain the gender difference is what I call the ‘scapbook syndrome.’ Have you ever seen a guy with a scrapbook? Pinterest is the hip new way for women to construct their visual scrapbooks on an easy to use platform. The bulletin board style layout of Pinterest makes it pretty easy to amass a visual highlight package.
Not just for the Martha Stuart fan club
For the bad rep Pinterest gets with the male population, I find it useful and fun. The food section is great for ideas and recipes, the humour section is decent and the sports section is a complete free for all. If you like infographics, the tech section is great. Stay away from the fitness section; I’ve yet to come across a page littered with so much misinformed crap.
Pinterest is growing on a massive scale and is already firmly established in the social media landscape.
Want to get started? Check out this beginner guide.
Do you think Pinterest can become as popular as the social media giants?
Upon watching this interview yesterday with Evan Greene, CMO of The Recording Academy, I was impressed with their outlook on keeping the Grammys relevant throughout the year. They are “social.” The Grammy team keep up to date with industry happenings and attend music events year round to keep their brand relevant. They achieve this by engaging with the industry community. Clearly these guys get it, or so I thought…
It is not about pushing promotions online and through other avenues solely for Grammy night. It is a mind-set of reaching out and interacting with the audience that you are juxtaposed to. The Grammy brand has done decent job conveying an interactive and friendly culture by means of their presence at other entertainment events. This is smart. When Grammy night approaches, it is not about a big ‘one and done’ advertising and marketing campaign. They have built a loyal community of evangelists that identify with their brand. The event promotes itself through its steadfast community via social media.
Tape delay on the Westcoast? Is this some kind of a sick joke?
Yet again, the Grammys will air on tape-delay for the west coast. Everyone from San Diego to beautiful Smithers gets the shaft. This made me angry and confused. After watching the interview yesterday, having admired the Grammy brass for their interactive approach to promoting their brand and their night; I am dumbfounded by this lip service. Peddling your brand as a social innovator and preaching the value of community in interviews then turning around and dropping a bomb like this on your community is fraudulent.
Grammys are clearly not social. The west coast audience will have a blast getting updates and gossip flooding through Facebook and Twitter while they twiddle their thumbs. The whole experience of sharing hilarious moments, awkward speeches, and embarrassing slip-ups with your friends is destroyed. People want to share mutual emotions together. It taps in to our need to belong and desire for affiliation.
Tape delay butchers the essence of audience engagement and conversation for the west coast. Real-time interaction is what people crave with social media; the Grammys are making a huge mistake. No doubt this will tarnish their rep with everyone from social thought leaders to casual fans. People like transparency, not deceit.
Rant over. Enjoy your evening.
Do people still care about the Grammys? Anyone else feel that this takes away from the experience?