With Movember winding down, I’m stroking my glorious moustache and pondering Movembers role in the greater context of mens health awareness. The last two years skyrocketed Movember’s status into mainstream.
With that comes mainstream media exposure and thus, Movember business opportunities.
Brands had this popular global event to explore. It screamed opportunity for Movember related promotions. Local brand and businesses particularly had an easy chance to inject themselves into Movember through deals and promos.
I kept thinking to myself all month how easy it would be. I’m still shocked that i didn’t see any friendly or creative promos.
In short, slap a ‘Movember savings deal’ in your store, shop, or business.
Here’s a thought.
Say i’m strolling around downtown on a Saturday, and I happen upon a coffee shop offering ‘Movember Discounts.’ It could be as easy as X amount off your brew if you’re sporting a moustache.
Not only would I gladly welcome a discount for my mo’, I would be inclined to share this info. In short, I would blast this over Twitter, Facebook and other social networks… “Hey I just got a discount for having a moustache!!!”
Since KONY has fizzled out, Dollar Shave Club (DCS) has jumped into viral relevance. It starts with an unexpected tagline: Our Blades Are F***ing Great. Right away, we are caught off guard. At the time of writing, the DCS Youtube video has about 3 million views in six days.
Here are five reasons why Dollar Shave Club is killing it online:
At the end of the day, DSC is providing a useful service that is apparently in demand. People always run out of razors and they will always be used.
Since DSC is the hip new thing. The masses will flock at sharing with their networks that they just drank the DSC Kool-aid.
The cult like following which Dollar Shave Club received looks easy – it is important to remember that it’s not simply about posting on Youtube.
Creating a viral hit involves a ton of strategic help. To get initial eyeballs, there’s likely a ton of hustle in getting websites and blogs to publish the video.
Has anyone see a more creative use of a leaf blower?
I wanted to let people know about an online newspaper I started. I call it The Social Shaker Daily. Those who read my tweets may already be familiar. The Social Shaker is a collection of amazing articles I read on a daily basis. I felt like it was a good way to share the type of stuff I read while I eat breakfast or when I should be doing something productive. The paper puts everything into one page rather than tweeting and sharing links all day.
I setup The Social Shaker through http://paper.li/. This is a pretty cool site that lets you build and completely customize your own online newspaper. The site automatically collects the best trending articles from twitter every morning.
The content is largely pop culture, sports and social networking with some reality TV sprinkled in (because reality TV is amazing).
The Social Shaker is best served with a piping hot beverage. My hope is that people find it useful and entertaining compared to the boring mainstream newspapers out there.
I need your help!
Are people remotely interested in this sort of thing or is it a waste of time? If you have any suggestions or feedback for the type of articles you would like to read, please get in touch via comment and let me know.
Everyone is #Pinning these days. By everyone I mean women. According to Google, women make up 82% of it’s daily visits. Talking to people over the last few weeks I’ve come to the following consensus: Pinterest is a cult, those already pinning are super active and engaged in the site. Then there is the lay person not on the kool-aid, who either hasn’t heard of it (where have you been?) or perceives Pinterest as a cesspool for wedding ideas and interior decor.
The gender divide was a bit confusing for me at first given that men are thought to be more responsive to visuals. Thinking back to the amount of pointless garbage in the form of pictures that girls (not all) post on Facebook, the light finally came to me.
The only thing I can come up with to explain the gender difference is what I call the ‘scapbook syndrome.’ Have you ever seen a guy with a scrapbook? Pinterest is the hip new way for women to construct their visual scrapbooks on an easy to use platform. The bulletin board style layout of Pinterest makes it pretty easy to amass a visual highlight package.
Not just for the Martha Stuart fan club
For the bad rep Pinterest gets with the male population, I find it useful and fun. The food section is great for ideas and recipes, the humour section is decent and the sports section is a complete free for all. If you like infographics, the tech section is great. Stay away from the fitness section; I’ve yet to come across a page littered with so much misinformed crap.
Pinterest is growing on a massive scale and is already firmly established in the social media landscape.
Want to get started? Check out this beginner guide.
Do you think Pinterest can become as popular as the social media giants?
Upon watching this interview yesterday with Evan Greene, CMO of The Recording Academy, I was impressed with their outlook on keeping the Grammys relevant throughout the year. They are “social.” The Grammy team keep up to date with industry happenings and attend music events year round to keep their brand relevant. They achieve this by engaging with the industry community. Clearly these guys get it, or so I thought…
It is not about pushing promotions online and through other avenues solely for Grammy night. It is a mind-set of reaching out and interacting with the audience that you are juxtaposed to. The Grammy brand has done decent job conveying an interactive and friendly culture by means of their presence at other entertainment events. This is smart. When Grammy night approaches, it is not about a big ‘one and done’ advertising and marketing campaign. They have built a loyal community of evangelists that identify with their brand. The event promotes itself through its steadfast community via social media.
Tape delay on the Westcoast? Is this some kind of a sick joke?
Yet again, the Grammys will air on tape-delay for the west coast. Everyone from San Diego to beautiful Smithers gets the shaft. This made me angry and confused. After watching the interview yesterday, having admired the Grammy brass for their interactive approach to promoting their brand and their night; I am dumbfounded by this lip service. Peddling your brand as a social innovator and preaching the value of community in interviews then turning around and dropping a bomb like this on your community is fraudulent.
Grammys are clearly not social. The west coast audience will have a blast getting updates and gossip flooding through Facebook and Twitter while they twiddle their thumbs. The whole experience of sharing hilarious moments, awkward speeches, and embarrassing slip-ups with your friends is destroyed. People want to share mutual emotions together. It taps in to our need to belong and desire for affiliation.
Tape delay butchers the essence of audience engagement and conversation for the west coast. Real-time interaction is what people crave with social media; the Grammys are making a huge mistake. No doubt this will tarnish their rep with everyone from social thought leaders to casual fans. People like transparency, not deceit.
Rant over. Enjoy your evening.
Do people still care about the Grammys? Anyone else feel that this takes away from the experience?