I tend to experiment liberally with just about everything I do, high fives are no exception. I’m constantly thinking, tweaking elements of the whole high five experience – this is probably due to competitive / perfectionist disposition.
Since i’m getting requests on the specifics of high fiving other runners, i’ll attempt to map it out for y’all – this is your kind to high five strangers.
Think of the it this way: You have about 15 meters or or 3-4 seconds of real-estate with which to work. There’s a laundry list of things which need to align to pull off a successful running high five.
This is a continually evolving process as i’ve experimented with different approaches and techniques. Some work, some not so much… and some were outright embarrassing.
Lucky for you, i’ve done the heavy lifting, and will outline the art of the running high five.
Here’s how you can high five a stranger without embarrassing yourself:
Continue Reading →
There’s serious issues with brands promoting marketing campaigns in affiliation with tragedies or natural disasters.
Monday, American Apparel, Urban Outfitters, and others, sent email blasts to their East Coast customers announcing ‘Hurricane Sandy Sales.’ These are feeble attempts at latching onto trending news for monetary gain – these brands don’t get “it.”
The public at large took serious issue with these ballsy marketing tactics – taking to Twitter to voice disdain. Exploiting any tragedy for monetary gain is insensitive, ignorant and careless. People are dying, infrastructure is forever destroyed and millions are without power.
We’ve seen brands try these shenanigans before, perhaps you’ll remember Kenneth Cole’s backfired attempt at capitalizing on the Egyptian protests in February 2012. Their brand image took a huge hit, causing controversy, outrage, and a ton of angry tweeters.
Since KONY has fizzled out, Dollar Shave Club (DCS) has jumped into viral relevance. It starts with an unexpected tagline: Our Blades Are F***ing Great. Right away, we are caught off guard. At the time of writing, the DCS Youtube video has about 3 million views in six days.
Here are five reasons why Dollar Shave Club is killing it online:
At the end of the day, DSC is providing a useful service that is apparently in demand. People always run out of razors and they will always be used.
Since DSC is the hip new thing. The masses will flock at sharing with their networks that they just drank the DSC Kool-aid.
The cult like following which Dollar Shave Club received looks easy – it is important to remember that it’s not simply about posting on Youtube.
Creating a viral hit involves a ton of strategic help. To get initial eyeballs, there’s likely a ton of hustle in getting websites and blogs to publish the video.
Has anyone see a more creative use of a leaf blower?
This is the first of a few posts on the relationship between social media and real life.
A question causing discussion is whether mobile social networking is sacrificing real-life relationships. The ‘mobilize everything’ trend is everywhere.
On days I ride the bus to work, I would say 70% of people are buried in their phones and/or have headphones in. I would guess that other 30% don’t have phones to begin with (this is a generalization).
Of course, I am as guilty as everyone else riding the chariot. I check news sites, emails and twitter; all with a podcast firing. I personally feel like this type of behavior can be acceptable in public settings if you are riding solo.
If this dips into more direct social settings, the slope gets slick. The extent to which we are foregoing face-to-face interaction for mobile companionship is a huge concern.
MIT psychologist Sherry Turkle makes a good argument (in her TEDxTalk) that we are sacrificing real life conversations by using social media. The way we interact online creates unrealistic and distorted perceptions social relationships.