My mission on the train from Vancouver to Portland, LA, then onto Austin for SXSW just about took everything out of me.
In hindsight, spending five days on a train leading into five days of madness in one of the craziest cities may have been a tad ambitious.
I won’t bore you with the minutia of my trip because I already wrote about it on the HootSuite Blog.
Instead, I’ll share some musings from one of the best trips of my life thus far.
*Side Note* If you haven’t already read about my trip, I encourage you to take a peek, there are some cool stories about burrito ladies, travel bloggers, and train conductors. The preview can be found here, followed by part 1 and part 2.
No one cares about your typical work endeavour, goal, or event unless is has some oomph to it. Had my trip been your typical walk in the park, no one would care either.
Subtleties like the words you use to describe your project – how you pitch and brand it can inject some much needed zest and get you noticed.
You’ll notice that I used word like adventure, journey, and ‘epic quest’ to brand my trip. These are easy wins in making your project seem cool and unconventional.
I managed to get decent organic pickup on the articles because my trip was interesting and because it pushed me personally.
What I’m here to tell you is this. Instead of worrying about the small things, step outside your comfort zone of the screen. Do something interesting with your life, then share it.
People who’ve built meaningful platforms online, and the large followings that go with it, all do interesting things.
What they don’t do is spend all day on Twitter. Twitter is endless, it’s not like your inbox where you can (potentially) get it to zero.
The trip made me realize what I want. What is important. Doing trips like these and sharing the stories with you makes me happy.
With that, my plan is to do more of just that; doing interesting things and writing about them. Wow…what a breakthrough!
Take home for you: find out what makes you happy. If this is interesting to you, chances are it is interesting to others. Find these people and share it with them.
Learn about 5Run’s first charity event: the Bagel Chase, and a spontaneous 5Run thank you moment on the best five run of 2013.
The ocean in false creek is like glass, no wind, no rain – i’m running with Gerard. We waste little time firing up our respective running apps and get going.
Wednesday morning was your atypical five run. I kept thinking how perfect the weather was for running, and clearly others felt the same way. Barely 2 km’s in, we hit 8 high fives.
Then, something interesting happened.
We came across a pretty brunette girl running. In typical fashion, we fell into five formation and extended our hands. Something particularly awesome happened next.
While she enthusiastically high fived us, she said something i’ll never forget.
Shocked, we responded with your typical ‘woohoos’ and continued on. We sort of laughed it off… “hey that chick thanked us!” We finished our run, the best morning five run of the year so far, we hit 27 high fives.
Something about the encounter stayed with me. It wasn’t until later on that I figured out what the hell happened.
More on that later.
With Movember winding down, I’m stroking my glorious moustache and pondering Movembers role in the greater context of mens health awareness. The last two years skyrocketed Movember’s status into mainstream.
With that comes mainstream media exposure and thus, Movember business opportunities.
Brands had this popular global event to explore. It screamed opportunity for Movember related promotions. Local brand and businesses particularly had an easy chance to inject themselves into Movember through deals and promos.
I kept thinking to myself all month how easy it would be. I’m still shocked that i didn’t see any friendly or creative promos.
In short, slap a ‘Movember savings deal’ in your store, shop, or business.
Here’s a thought.
Say i’m strolling around downtown on a Saturday, and I happen upon a coffee shop offering ‘Movember Discounts.’ It could be as easy as X amount off your brew if you’re sporting a moustache.
Not only would I gladly welcome a discount for my mo’, I would be inclined to share this info. In short, I would blast this over Twitter, Facebook and other social networks… “Hey I just got a discount for having a moustache!!!”
Public speaking infront of a group of critical strangers is universally mans’ greatest fear. Personally, I used to share echo this sentiment. I’ll admit it’s something I’ve avoided when possible. I’m not completely frightened per say — in the past I just didn’t feel comfortable speaking in front of a group of people whom I don’t know. My public speaking nerves take over.
Part of my apprehension is value based. If I didn’t have much to contribute, (translation: who cares what some dumbass like me has to say?) why potentially embarrass myself in front of a group of strangers? The risk-reward didn’t seem to check out… Much like how terrified I was starting this blog.
I firmly believe in not talking for the sake of talking – only speak when you truly have something to ‘say.’
The issue is vulnerability — we struggle to step outside the comfort and safety of our daily routines to which we can control.
I’ve come to realise I’m in a somewhat unique situation (narcissistic rant coming). I’ve accomplished my goal of startimg a career the social media landscape — making the transformation from full-time amateur athlete / student to working at a upstart tech company.