There’s serious issues with brands promoting marketing campaigns in affiliation with tragedies or natural disasters.
Monday, American Apparel, Urban Outfitters, and others, sent email blasts to their East Coast customers announcing ‘Hurricane Sandy Sales.’ These are feeble attempts at latching onto trending news for monetary gain – these brands don’t get “it.”
The public at large took serious issue with these ballsy marketing tactics – taking to Twitter to voice disdain. Exploiting any tragedy for monetary gain is insensitive, ignorant and careless. People are dying, infrastructure is forever destroyed and millions are without power.
We’ve seen brands try these shenanigans before, perhaps you’ll remember Kenneth Cole’s backfired attempt at capitalizing on the Egyptian protests in February 2012. Their brand image took a huge hit, causing controversy, outrage, and a ton of angry tweeters.
The transition from a full time amateur athlete playing Field Hockey (guys do play field hockey) for Canada into a more career centered approach is tough!
As my never ending undergrad degree is finally coming to a close in April (victory lap… Van Wilder… all that), it’s frightening to think what my next move is and how I am going to make a living and find a career. I’ll be graduating with a “useless” Bachelor of Arts degree… Add me to the list of all my friends with these arts degrees that have no idea what to do next.
Social media could be my saviour. I’ve been Facebooking for a while. But other channels of social media have sparked my interest over the last year. Initially, I took a liking to twitter: saw a few friends on it and thought it would be fun to try.
I’m often reluctant to tweet things because it’s hard to convey your intentions; especially for those that may not know me very well. The nature of an audience reading one tailored message in black text is such that delivery, body language (wait you can’t see my smug smirk?) and the emotional valence of your message is lost. Having no immediate reply or validation for your tweet is somewhat daunting. Is this funny? Nope. Should I delete the tweet? Is Bill Simmons going to retweet me if say something funny? These are three questions that cross my mind daily. But… This is what makes it fun.
My interest in social media moved from twitter to just about everything else. My dabbling has extended to LinkedIn, Hootsuite this tumblr page and a few other random social media apps and sites. Judging by the reaction I got last weekend from a girl I told that I was on Pinterest, I’ve determined that I am just about the only guy in Vancouver using it.
How can social media promote or determine my career? Wouldn’t it be sweet if I could create an awesome website or app, market it and live the dream? Not very realistic given my current situation. I wouldn’t know where to start.
Social media marketing, building and developing a brand online is something that draws my curiosity. How do you declare yourself an expert in social media marketing? The lack of formal education out there makes it a bit tricky. Having reached out to a couple of people I see as experts in the field, it has become clear that real world experience sprinkled with self-education is the key.
I am now looking for an internship in social media marketing. I’ve started participating in several online webinars, listening to podcasts and reading e-books. I am making plans to go to Social Media Week -Toronto in February. I also started reading a great book on the subject by David Meerman Scott called ‘The NEW RULES of MARKETING & PR’. Looks like my undergrad classes are on the back burner for now.
Any tips or suggestions for my self-education? Lets hear it!